What is the term for innovations created for or by emerging economy markets and then imported to developed economies?

The term for innovations created in or for emerging economy markets and then brought into developed economies is reverse innovation. This concept highlights a shift in the traditional flow of innovation, which typically moves from developed to emerging markets. In reverse innovation, ideas and products developed in less affluent markets can meet the needs of consumers in more affluent markets, often by addressing cost, accessibility, or local preferences.

Reverse innovation challenges the conventional understanding of how and where innovations may come from, emphasizing that understanding and adapting to the different contexts of emerging markets can lead to valuable insights and solutions applicable in developed regions. This notion also reflects how globalization has led to a more interconnected marketplace where innovators can leverage diverse market experiences to create products that resonate across various economies.