What does global integration (GI) emphasize in a business strategy?

Global integration (GI) emphasizes consistency, standardization, and common culture across international operations. This approach allows companies to create uniform processes, governance, and products that can be marketed similarly across different regions. By focusing on a cohesive global strategy, businesses can streamline operations, improve efficiency, and leverage economies of scale. This ensures that a company's values, brand identity, and operational efficiencies are maintained regardless of the local market.

In contrast, local adaptability and market customization focus on tailoring products and services to fit specific regional needs, which is more aligned with a localized strategy rather than global integration. Reducing risk through individual market analysis pertains to assessing each market independently, and investing in local operations over global standards emphasizes the benefits of local rather than unified approaches. Therefore, these options do not fully encapsulate the essence of global integration, which prioritizes a unified and standardized business strategy worldwide.